The way Barilla engages with its stakeholders is an essential feature of the Group's way of doing business.
With each stakeholder, Barilla engages in a relationship based on fairness, collaboration, honesty and mutual respect.
By engaging with all people involved in the Group's activity, Barilla strives to provide answers that meet people's expectations, thus measuring its actual ability to generate value for the widest possible number of people. The key starting point for an inclusive and effective engagement is recognizing that Barilla has responsibilities towards a plurality of interests and groups.
Employees in any role and function, new recruits and veteran staff approaching retirement, persons with disabilities, LGBTI staff, trade unions and their representatives, including EFFAT in Europe, clubs and other employees' associations.
Shareholders who own company equity and people who finance the Group's development through loans.
Modern distribution, traditional distribution, new sales channels, restaurants and canteens.
Children, adults, elderly people, consumers with specific nutritional needs that may be health-related, religious, ethical or cultural needs.
Suppliers of raw materials, especially farmers and farming consortia, packaging suppliers, co-packers, suppliers of production goods or services (e.g. utilities, plant systems, maintenance services), or sales-related goods and services (e.g. sales agents, advertising and communications agencies, media buying companies) professional service providers.
Local authorities and administrations, schools, citizens and communities where Barilla has production plants or offices, or where the Group's suppliers are located; beneficiaries of its charitable work.
Non-governmental organizations active at times of great crisis and global emergencies, environmental agencies, associations active in food waste reduction and support for needy people.
Parliaments, Ministries and Authorities - both local and international - that regulate agriculture and production, monitor food safety, public health and environmental protection, promote research and education or manage global emergencies, including the European Commission, European Parliament, EFSA, FAO, UNICEF, UNHCR and UN.
Scientific associations on Nutrition and Food, medical associations, universities, scientific foundations and research centers dedicated to the development of more sustainable agro-food systems.
Social networks, blogs and information websites, local, national and international press and television, trade and agro-food industry press.
Trade associations for the agro-food industry and the big brands, including AIIPA, AIDEPI, ITALMOPA, CENTROMARCA, and IBC in Italy; UNAFPA and IPO, CAOBISCO, SEMOULIERS, AIM, and ECR EUROPE internationally; farmers' associations and inter-professional associations, employers' associations and those representing publicly listed companies – in particular ASSONIME, professional committees, logistics industry associations and communications associations, especially UPA.
Direct competitors (pasta, bakery products, ready sauces), direct competitors in other food sectors, indirect competitors.
Engaging our stakeholders
Each year, Barilla organizes the Barilla Insieme Day (Barilla Together Day), a day for the company and its stakeholders to meet and debate, understanding the most urgent challenges for the food industry, evaluating the Group's path towards sustainability and promoting new collaborations.
The ninth edition of the Barilla Insieme Day took place in Chicago in September 2017, and the Group is already working on the event's tenth edition, scheduled for 11 June 2018 in Singapore.
The Barilla Insieme Day in Chicago involved 40 selected stakeholders for two days, with representatives of all the various organizations dealing with the Group in the United States. The event saw the active participation of universities, researchers, representatives from International Development Organizations, trade partners, suppliers, operators of the modern distribution and supply chains, and representatives of working groups formed by large companies committed to developing more sustainable business models.
Hence, the Barilla Insieme Day provided an opportunity to look at issues linked to the growth in world population and the challenges this brings to the global agro-food system, in terms of nutrition and food safety, access to food and transparent supply chains, jointly evaluating the merits of innovative solutions.
In the course of the event, Barilla was able to collect several suggestions from the stakeholders about issues in which the company should invest, including:
GOOD FOR YOU
- Leading the diffusion of fair eating patterns
- Prompting transparent information about the products
- Supporting food education, particularly among youngsters
- Greater support for disadvantaged communities, especially in the United States.
GOOD FOR THE PLANET
- Reducing food waste
- Promoting the diffusion of sustainable agricultural practices
- Encouraging the move to organic productions
- Improving traceability of the origin of raw materials
- Supporting an inclusive supply chain that respects workers
- Supporting the development of agricultural supply chains involving young farmers
- Supporting the development of local farming