Inclusion of communities
For Barilla, solidarity with and support for the local area are two vital components of its Mission "Good for You, Good for the Planet", because they are the key to consolidating the vital relationship between the Business and the Community.
Approximately 1,630,100 euros donated to charitable organizations during the year
Approximately 5,000 hours of voluntary work done by Barilla employees within the Company voluntary initiatives
Approximately 15,500 visits made to Barilla plants
For this reason, the Group promotes activities and initiatives that foster social inclusion, and ensure that people in difficulty or affected by natural disasters have access to food. The Group has also formulated a specific policy to govern the donation of funds and products to charities and non-profit organizations.
Donations of products
During the year, Barilla forged partnerships with local associations that support needy people in the various countries in which it operates, for the purpose of donating surplus foods.
The organizations supported by Barilla include: Banco Alimentare in Italy, Feeding America in the United States, Food Bank Australia, TIDER Food Bank in Turkey, and Banque Alimentaire and Restos du Coeur in France.
Approximately 4,800 tonnes of food products were donated in the course of the year
In France, for the first year ever, Barilla introduced specific work permits for its employees, to enable them to take active part in the charity initiatives run by Banques Alimentaires as part of the struggle against precarious access to food. Thanks to these permits, more than 180 Barilla employees took part in the annual food collection held by the food bank across France. During the year, the company also donated more than 9 tonnes of pasta to Restos du Coeur and over 400kg of products to Banques Alimentaires, within the framework of food solidarity initiatives.
In Italy, the Group took part in the initiatives run by AIDEPI on World Pasta Day, by contributing to the donation of 13 tonnes of pasta, equating to 160,000 meals, to Caritas canteens in 12 regions.
In Sweden, Barilla continued its collaboration with the Hunger Project, a non-profit organization dedicated to the fight against hunger worldwide. Over Christmas, the Group donated two krona to the Hunger Project for every Wasa brand product purchased by customers, through the use of a special promotional code marked on packages.
Barilla took other initiatives involving the donation of food products, in Greece and Lebanon, in support of refugees. In Greece, for example, the Group donates food and basic necessities to non-profit associations and organizations that prepare and distribute meals for refugees living in refugee centers in Athens. In Lebanon, Barilla has launched a project called No Hunger, in partnership with the United Nations Development Program (UNDP). By holding charity lunches in various cities around the country, the project aims to raise awareness of the issues of access to food, and food insecurity. The lunches held by the Group involve communities suffering from poverty and other difficulties, and groups of refugees living there.
Barilla has always been on the front line in supporting institutions and communities in the most critical situations deriving from natural disasters. The Group has been working with Italy's Civil Protection Service for many years, and provides practical support for populations affected by disasters.
This collaboration has spawned the Mobile Column, which is designed to bring practical aid to populations in emergency situations. The Column includes a kitchen truck, a kitchen module for celiac people, a marquee with tables and benches, and a mess tent capable of preparing up to 500 meals per hour. This not only provides a source of sustenance for people in need, but also represents an assembly point offering the conviviality of a hot meal.
During the year, Barilla's mobile column supported the population in the Parma area affected by flooding in December, thanks in part to the constant support of our employees, who responded to the disaster by providing about 180 hours of voluntary work in conjunction with the Civil Protection Service.