Crispbreads

Barilla Crispbreads
FROM FIELD TO FORK
Explore the supply chain
Raw materials
Raw materials
LOCAL ORIGIN

Barilla is committed to purchasing 100% of its rye and rye flour in the same countries in which the processing plants are located, namely Germany and Sweden. 

If the rye from these countries is not suitable for quality production due to adverse weather events, Barilla purchases it in neighboring countries to ensure the best blend.

In 2017 Barilla purchased 100% in Germany and 99% in Sweden.

100% OF PRODUCTS ARE PALM OIL-FREE

Research and development
Research and development
PRODUCTS GEARED TOWARDS WELLBEING

Of all the cereals, rye is the richest source of dietary fiber. A diet rich in rye can make a major contribution to achieving the recommended daily intake of wholegrain cereals, and rye is known to improve intestinal health.

Wasa's rye-based products are:

  • 90% products with low sugar content.
  • 100% products with high fiber content.
  • 65% products made of wholegrain cereals.
THE "RYE POWER" PROJECT

Rye is a valuable cereal containing many fibers and minerals. Barilla is conducting intensive research to show its nutritional and health benefits, called. Rye Power.

This involves:

  • 1 platform for innovation and research concerning the benefits of rye: Nordic Rye Forum.
  • 2 key partnerships: the Swedish University of Agricultural Science in Uppsala and the Chalmers University of Technology in Gothenborg.
INGREDIENTS LIST

We revised 100% of our recipes for filled snacks in 2017, to reduce the ingredients and improve the recipes. As a result, we replaced 100% of our processed cheese.

Production
Production
TWO PRODUCTION PLANTS

Most of Wasa's production takes place in two plants: Filipstad in Sweden and Celle in Germany.

RENEWABLE ENERGY

The electricity used to power our production processes is purchased from suppliers who certify that it originates from a renewable source, by means of Guarantee of Origin (GO) certification.

CARE FOR THE PLANET

Since 2010, Barilla has reduced CO2 emissions by 82% and water consumption by 15% per tonne of Wasa product at the Filipstad and Celle plants.

Logistics and sales
Logistics and sales
RAIL TRANSPORT

70% of products transported from Sweden to Norway and between Germany and Sweden travel by rail, thus reducing CO2 emissions by 1,612 tonnes compared to the use of 100% road transport.

GLOBAL SALES

In addition to Sweden, the other Nordic countries are the main markets for Wasa products: Wasa is sold in over 50 countries, from Scandinavia to America.

Communication
Communication
PACKAGING

100% of the packaging of snack products has been redesigned to communicate naturalness. 99% of the packaging is recyclable.

PRODUCT ENVIRONMENTAL DECLARATION

Wasa has measured the environmental impact of its products. 12 of these are certified and publicly available on: www.environdec.com

NEW BRAND VALUES

Love of nature, active lifestyle, the family friendliness and progressiveness.

“OUR BREAD”

1 new communication campaign based on the new brand values, with a strong emphasis on the message Good for You, Good for the Planet.

Consumption
Consumption
PRODUCTS FOR SPECIFIC NEEDS

We launched several new products in 2017:

  • 2 organic products: one made with rye and one with wheat.
  • 1 heritage grains product made with spelt and chia.
  • 2 new gluten-free products.
  • Our first vegan snack filled with hummus. With 100% vegetable proteins and 40% less fat than cheese snacks.